Pres. John Kennedy and Ted Sorensen

The late Theodore C. Sorensen, speechwriter for President John F. Kennedy, said the best of all presidential speechwriters was actually president.

Abraham Lincoln’s phrases still ring in our minds.

His greatest speeches were quite short — his second inaugural address was just over 700 words. The Gettysburg Address was 272 words.

“He could have mastered today’s sound-bite culture,” Sorensen said. “He had a talent for getting to the point.”

Source: A Man of His Words by Theodore C. Sorensen